While the European Cup and the America's Cup are in full swing, on July 11, Skyworth Group successfully held a unique product experience event and "football friendly match" in Skyworth Technology Industrial Park in Bao'an District, Shenzhen, which greatly deepened the interaction and friendship between Skyworth and media guests. During the event, the guests not only experienced Skyworth's latest achievements in the fields of television and new energy, but also sweated on the green field and made friends with the ball. This event is not only a comprehensive display of Skyworth's brand strength, but also an important milestone for Skyworth to practice new quality productivity, high-quality development and high-level opening strategies.
Show your elegance on the green field, make friends with the ball and build a communication platform
This event uses football as a medium to build a communication platform connecting Skyworth Group with core media in multiple fields such as home appliances, technology, and new energy. Through football, a common language in the world, let everyone gather on the green field to convey friendship and integrate exchanges. On the green field, Skyworth Group leaders and employee representatives made friends with media guests through football. The solemnity and excitement at the kick-off ceremony, the tension and intensity during the game, and the warm scenes of mutual encouragement all became witnesses of the friendship between the two sides.
The journalists who usually hold pens and carry cameras gathered in Shenzhen Skyworth Technology Industrial Park because of their love for football. They fought hard and cooperated tacitly on the field, showing the football skills of "stop passing and shooting".
The Skyworth Group team emphasized teamwork and division of labor and cooperation, and gave full play to the team spirit. This spirit of teamwork is not only reflected on the football field, but also has a positive impact on life and work.
During the game, when the players showed superb skills, tacit cooperation and the spirit of never giving up, the cheers and applause on the scene intertwined, creating a viewing atmosphere full of enthusiasm and friendship.
In addition to the enthusiastic exchanges of football matches, Skyworth also carefully arranged a tour of energy storage power stations and wallpaper TVs. At the energy storage power station, media guests personally experienced Skyworth's profound accumulation and cutting-edge technology in the field of new energy. The wallpaper TV new product tasting event also allowed media guests to feel how technology reshapes the new home entertainment ecology. This series of activities not only deepened everyone's understanding of Skyworth's all-round development, but also demonstrated Skyworth's firm steps and outstanding achievements on the road of green technology. Media guests also said that this event not only felt Skyworth's enthusiasm for making friends with football, but also experienced its technological strength and innovative spirit, and they were full of expectations for Skyworth's future development.
High-tech technology leads the innovative future, and new quality productivity stimulates surging kinetic energy
Through this event, Skyworth Group fully demonstrated its position at the forefront of science and technology, constantly exploring high-tech technology, and promoting industrial innovation and development. In the field of new energy, Skyworth's integrated photovoltaic storage charging and transportation solution has been shipped globally, demonstrating its deep accumulation and forward-looking layout in the new energy ecology. By integrating multi-dimensional technologies such as photovoltaics, energy storage, charging, and operation, Skyworth not only achieves efficient use of energy, but also provides new energy vehicle users with an unprecedented super-charging experience. Skyworth's new energy business revenue exceeded 23.4 billion yuan in 2023, and the installed capacity of household photovoltaic power stations ranked among the top three in the industry. Its energy storage system has won wide recognition in the market with its completely self-developed management system and mature solutions, and is expected to become a new force in Skyworth Group's green development.
It is worth noting that there is also an industrial and commercial energy storage power station in the "Skyworth 0 Carbon Green Technology Industrial Park", with an annual storage capacity of 8 million kWh. This is the first 10KV-level large-scale industrial and commercial energy storage grid-connected project in Bao'an District. The energy storage power station is based on Skyworth's self-developed smart energy management system, realizing cloud-based full life cycle data monitoring and remote intelligent monitoring and early warning to ensure the safe and stable operation of the power station.
Green development is the background of high-quality development, and new quality productivity itself is green productivity. Strengthening green technology innovation and green and low-carbon technological revolution are important emerging fields in the new round of global industrial revolution and technological competition. Skyworth actively responds to the national dual-carbon goals, cultivates and improves new quality productivity with advanced system technology, and quickly deploys smart new energy photovoltaic and energy storage businesses in the "household" and "industrial and commercial" fields, continuously contributing to the acceleration of green, digital and low-carbon energy transformation.
In the Skyworth Industrial Park, the guests witnessed the magnificent scene of Skyworth's "0 Carbon Green Technology Industrial Park". The park has 50,000 square meters of photovoltaic panels, with an annual power generation of 4 million kWh. Through "photovoltaic power generation 0 carbon green electricity cost reduction", it can reduce carbon dioxide emissions by 600,000 kilograms each year and save more than 5 million yuan in costs. This is not only the practice of green ecology, but also a strong proof of Skyworth's technical strength.
Belt and Road cooperation creates incremental growth, international layout for mutual benefit and win-win
During the visit, the head of Skyworth Group also introduced the relevant achievements of the brand's overseas expansion to the media guests. As a leading brand of Chinese smart home appliances and a new brand of new energy, Skyworth Group has always adhered to a high-level opening strategy, actively participated in the construction of the "Belt and Road", steadily accelerated its pace of globalization, continued to expand its overseas market territory, and significantly improved its brand influence and popularity. Through diversified strategies such as cross-border mergers and acquisitions, overseas factory construction and establishment of branches, Skyworth has deepened its international market layout and significantly enhanced its international marketing capabilities.
At the global operation level, Skyworth has carefully built an overseas R&D network, with 5 major R&D centers, 7 manufacturing bases, and operates 27 branches and subsidiaries, demonstrating the breadth and depth of its global layout. At the same time, it focuses on brand localization strategy, with overseas employees accounting for nearly 10%, deeply integrating the local market.
In terms of brand overseas strategy, Skyworth has embarked on the journey of globalization of its own brand since 2010, with "SKYWORTH" and "COOCAA" as the core, supplemented by the high-end brand "Metz" and regional characteristic brands such as "SINOTEC" and "Strong", and all five arrows are launched to fully enter the international market.
Product experience: Skyworth wallpaper TV Q8E-a new chapter in living room aesthetics
If it is said that the visit to the energy storage power station allowed the media guests to personally experience Skyworth's profound heritage and the charm of cutting-edge technology in the field of new energy. Then the new product tasting of Skyworth Wallpaper TV Q8E allowed the guests to see once again the profound skills of this home appliance giant in the field of television.
In the Shiyan exhibition hall, Skyworth Wallpaper TV Q8E became the focus of the audience. Q8E continues the exquisite appearance design of Skyworth Wallpaper TV, and the screen thickness is thinner than the previous generation. In terms of screen effect, the paper-like screen equipped with Q8E can simulate the real effect of paper paintings. The brushstrokes of the paintings presented on the paper-like screen are delicate and clear, lifelike, and colorful. In addition, the independent host of Q8E adopts a modern and simple design style, the pearl texture highlights the noble and exquisite, and the soft tones are easily integrated into the home environment. The visual design of the sound makes the host more home-friendly, and at the same time strengthens the outline of the sound, so that the beauty of the sound can be directly displayed through vision. Feeling the beauty of the sound visually, coupled with the blessing of the HARMAN AudioEFX acoustic system, can allow users to experience an unprecedented audio-visual feast.
The guests praised the outstanding performance of Q8E. A media friend said: "Skyworth wallpaper TV Q8E not only looks stylish, but also has very high picture and sound quality. It perfectly combines modern home aesthetics with high-end technology experience, which makes me have a deeper impression of the Skyworth brand."
At the same time, the guests also experienced the new technological experience brought by Skyworth's commercial display, audio-visual education equipment and other new products.
In the commercial display display area, staff can use tablets or mobile phones to perform visual editing and broadcast control, play audio and video, PPT and other files; and can control the lights, large screens and other hardware equipment in the exhibition hall with one click. The interface is simple and intuitive, and easy to use. 5 large LED screens are divided to display Skyworth's corporate culture and industrial layout. The product has the advantages of good picture quality, energy saving and high efficiency, low blue light, and long service life; the floor tile display can interact with visitors. The entire exhibition hall relies on Skyworth's commercial Xiaowei broadcast control multi-scene smart display solution, which realizes the characteristics of server-free, decentralization, lightweight system, comprehensive broadcast control, and extremely powerful functions.
In the electronic education equipment exhibition area, guests have experienced Skyworth Optoelectronics Smart Blackboard. This product integrates blackboard writing, touch interaction and audio and video teaching functions. The high-definition touch screen in the middle is seamlessly integrated with the traditional blackboards on both sides, which not only retains the traditional writing habits of teachers, but also incorporates modern design concepts. With built-in cameras and microphones, the teaching methods are flexible and diverse, and the traditional blackboard writing can be digitally presented, creating a diversified interactive classroom for teachers and students.
Skyworth Group has always adhered to the user-centric development concept and constantly pursued meaningful and valuable innovations. In the field of new energy, Skyworth provides green, efficient and intelligent energy solutions for global consumers through the integrated solution of photovoltaic storage, charging and transportation; in the field of television, Skyworth continuously launches new products that meet consumer needs to meet users' pursuit of high-quality life.
The successful holding of the "Football Friendly Match and New Energy and TV New Product Experience Day" not only deepened the interaction and friendship between Skyworth and media friends, but also allowed more people to understand Skyworth's deep technical accumulation and latest achievements in the field of new energy and television. In the future, Skyworth will continue to uphold the spirit of innovation, openness and cooperation to continuously promote industrial upgrading and technological progress, and create a better life experience for global consumers.
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